Jade has been an entrepreneur since 2006. In 2015, after receiving her degree in Entrepreneurship & Small Business Management, she established ImBossLady: Business Builder and Branding Specialist for Entrepreneurs. She has helped many business owners find, create, and rebuild their businesses through determining their authentic brand identity. Realizing there was a gap in entrepreneurs creating their visual brand and their personal style, in 2020 she received certification as a personal stylist and branding consultant.
Your brand identity is an important part of your business as it helps your audience determine your company's style and overall vision, and people like to work with people. Entrepreneurs have to stand out and be transparent in business. Everything you do, say, and even post, is a reflection of your business. Jade's goal is to ensure this includes your style.